2006湖南挖掘机市场发展报告

Report on the Hunan Excavator Market in 2006

“今年的挖掘机市场，真的有些出乎人们的意料”!在2006年湖南工程机械代理商信息工作年会上，湖南励骏工程机械有限公司廖湘华董事长的这句话，赢得了与会代理商老总们的一致认同。以斗山大宇，小松为代表的国际品牌挖掘机和以三一、玉柴为代表的自主品牌挖掘机，2006年在湖南取得了近1900台销售的不俗业绩，比上年增长58％。然而，各品牌挖掘机从年初至年底不停进行的市场整合与营销策划，同样也引发了湖南挖掘机市场的一连串“地震”。

The excavator market last year was really out of the expectation of all people.The international suppliers such as Doosan and Komatsu and the local suppliers such as Sany and Yuchai achieved an outstanding performance in 2006 by selling about 1,900 units in Hunan Province,growing 58 per cent over the previous year.However,all the suppliers never stopped the market consolidation and marketing planning from the begin- ning to the end of the whole year,which also resulted in a series of“earthquakes”on the Hunan excavator market.