互联网环境下短周期产品的动态零售

Short Life Products Dynamic Retailing Under The Internet Enviorment

随着信息技术的发展,产品的相关数据变得更容易获得,这样就为动态零售的实施提供了必要条件。由于价值易逝,如何更好地获取利润成了短周期产品的一个重要的课题,现代管理技术为短周期产品的零售提供了多种处理方法,本文就是从这些方面对动态零售做了一个描述与分析,最后给管理者在进行短周期产品动态零售做了一个小结与引导,并对未来的研究提出了看法。

Along with the development of information technique, the acquirement of the data related to product becomes more and more easily, which provides essential condition for the implementation of dynamic retail. Because the value is easy to perish, how to obtain profits becomes an important topic about the short-cycle product. Modern management technique provides various methods of retail of the short-life cycle product, and this paper does a description and analysis of the dynamic retail from these aspects. Finally, the author gives a summary and guide for managers about how to carry on the dynamic retail for short-life cycle product, and puts forward viewpoint to the future research.