浅议我国FLASH动画的产业化道路

Elementary Introduction to Enter the Industrialization of Flash

从FLASH动画的发展现状入手,提出FLASH动画无论是从技术上,观念上还是文化上较传统动画都有了革命性的变革,然而行业内却存在缺乏整合力量的弊端,使得FLASH创作者并未在行业蓬勃发展的表象下获益。文章探讨了FLASH动画存在的几个问题:重技术,轻人文;重画面,轻情节;重制作,轻市场。针对这些问题提出了FLASH动画发挥产业优势的策略和建议。

With regard to the current situation of Flash, the paper holds that there is the revolutionary change in technique, concept and culture in the traditional animation. However, owing to the lack of the conformity, most Flash originators are not benefited when Flash experienced a great development. This paper discusses several problems of Flash-emphasizing technique, neglecting culture; emphasizing menu, neglecting plot; emphasizing execution and neglecting market. The author proposes strategy and advice to promote the industrial development of Flash.