基于供应链管理的物流企业形象问题的思考

Research on Logistics Corporate Image Based on Supply Chain Management

本文阐述了在供应链管理环境下第三方物流的重要性。为了实现供应链管理的降低成本和提高客户满意度目标,第三方物流能提高企业核心竞争力;而要提高竞争力,必须注重塑造与建立完善企业形象。在此基础上,分析企业形象的概念、评价指标、作用,第三方物流企业建立企业形象面临的问题,提出建立企业形象的建议或对策。

This paper introduces the importance of the third party logistics in the context of supply chain management. To achieve the goal of cost reduction and customer satisfaction＇s improvement, the third party logistics corporate needs to enhance its core competitiveness; as to competitiveness enhancement, the corporate must make an effort to construct and build a good corporate image. This paper, on the basis of this idea, analyzes a corporate image＇s concept, indicators in the evaluation, and roles it plays in the corporate. This paper also mentions some problems that the third party logistics corporate might face in the process of building a corporate image in the future, then the author accordingly provides some suggestion and countermeasures to help build corporate image.