WTO环境下我国旅游市场的发展趋势及其开拓

The developmental trend and exploitation tactics of our country' s tourism in the context of WTO

WTO环境下我国旅游市场的发展正在呈现出四个日渐明显的趋势:市场规模大大扩展,市场结构逐步优化,市场质量大有提高,市场开拓环境更为复杂。面对这些发展趋势,我们应该采取的主要对策是:从政府、旅游行业组织及旅游企业三大层面着手,大力改善旅游市场开拓机制;努力实现旅游产品开发、目标旅游市场选择、旅游宣传促销及旅游销售渠道建设的全面科学化,提高旅游市场开拓水平。

The paper holds that with China＇ s entry into the WTO four obvious developmental trends have come into being in our country＇s tourism ： （ 1 ） the market is being enormously expanded ; （2） the market structure is being greatly optimized; （3）the quality of the market is being largely improved; and （4）the circumstances of market exploitation are getting more complicated. In the face of these developmental trends, the following countermeasures should be taken： improving the mechanism of the market of tourism at the three levels of the government, tourism organizations and tourism enterprises, and achieving scientificity in development of tourism product, selection of the target market, publicity and promotion of tourism and distribution of tourism products etc. to enhance the exploitation of the market of tourism.