双重价值取向:文化产业运行的机制创新

Double-Value Oriented: Innovation of Operation System of Cultural Industry

文化产业是以市场机制为载体运行的文化,它的有效运行是产业的一般特征与文化自身特殊性的有机结合,是市场价值取向和社会人文价值取向的互动。文化产业运行机制的创新,其基本内容和基本形式是市场价值规律。而以人为本的科学发展观是文化产业运行机制创新的指导思想与核心价值,民族个性和文化安全是文化产业运行机制创新的重要社会人文价值取向。

Cultural industry is operating on the basis of market economy, which bears the common features of industry and special features of cultural industry itself, and which is an interaction of market value and social humanity value. The innovation of operation system of cultural industry has the law of value as its content and form, has the concept of scientific development as its guideline and key value, and has the national characteristics and cultural safety as its social humanity value.