中国烟草品牌运营的现状及对策研究

众所周知,加入WTO对中国烟草行业影响和冲击最大,那么,中国烟草企业如何应对呢?文章认为,中国烟草企业必须走品牌运营和品牌营销之路,所以,在分析了中国烟草品牌运营的现状以后,提出了相应的品牌运营对策。

As we know,China tobacco industry has got great impacts since China entered WTO.Now how should it deal with these impacts？ The theme analyzes that China tobacco enterprises should combine brand operation and brand marketing.So this paper sets forth the relative countermeasure on brand operation after studying the situation of brand operation in China tobacco.