1Mitchell, A.A. (1981), "The Dimensions of Advertising Involvement", Advances in Consumer Research, Vol.8.
2Traylor, Mark B. ( 1981 ), "Product Involvement and Brand Commitment," Journal of Advertising Research, 21. (December), 27-33.
3Moorman, Christine, Rohit Deshpande, and Gerald Zaltman (1993), "Factors Affecting Trust in Market Research Relationships," Journal of Marketing, 57 (January), 81-101.
4Dick, Alan S. and Kunal Basu (1994), “Customer Loyalty: Toward an Integrated Conceptual Framework,”Journal of the Academy of Marketing Science, 22 (February), 99-113.
5Gremler,D.D. and Brown. S.W. Service loyalty: its nature, importance,and implications, in Edvardsson, B.et al. (Eds), Advancing Service Quality: A Global Perspective,International Service Quality Association, 1996,PP.171-180.