博弈论在逆向供应链系统定价中的应用被引量：6

Application of Game Theory in Reverse SC Pricing

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摘要基于单一制造商和单一零售商构成的逆向供应链系统,应用博弈理论对废旧产品回收的定价策略进行研究。分别得出了非合作博弈的均衡解(Stackelberg均衡)和合作博弈的均衡解(联合定价),并进一步对各种定价策略的效率进行了分析。另外,给出了便于实际操作的协调方法。 The price decision is analyzed with game theory.Non-cooperative game equilibrium （Stackelberg equilibrium） and a cooperative game equilibrium （coordination in price decision） are obtained. An approach which is easy to coordinate is provided.

作者李婷

机构地区深圳大学管理学院

出处《物流技术》 2007年第5期80-83,共4页 Logistics Technology

关键词逆向供应链非合作博弈合作博弈定价策略 reverse SC non-cooperative game cooperative game pricing policy

分类号 F224.32 [经济管理—国民经济] F273.7 [经济管理—企业管理]

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