警惕高投资回报率

Nhen Goocl Returns Mean Anything But

请允许我讲讲最近参加的一次营销策略会议的情况。会议是在一个重要的广告主总部召开，主题是关于投资回报率（ROI）的重要性。我知道你也许在想：”我已经对有关投资回报率的种种论述耳熟能详了．不是吗？”

ALLOW me to tell you about a recent strategy meeting at a major advertiser＇s headquarters that demonstrated the critical importance of ROI. Yes, I know what you＇re probably thinking already： You＇ve heard all of this ROI stuff already, right？