摘要
房地产行业消耗了社会物质和能量的40%,并且产生了40%的垃圾,房地产商品一旦形成不但占据了很多资金,还占据了不能置换的空间。我国正处于房地产业快速发展的时期,必须用绿色营销的新理念来开发房地产。文章分析了传统房地产业存在的问题,探讨了房地产绿色营销的内容以及房地产绿色营销的适宜性问题,利用四种力量模式分析了我国房地产绿色营销中企业和政府的推动力量。
Real estate industry consumes 40% of all substance and energy, and results to 40% of all rubbish. Real estate industry is fast growing in our country, we must develop real estate with green marketing concept to save substance and energy. This article analyzes the problem in traditional real estate industry, researches and concludes the content of real estate green marketing and its feasibility. Based on four strength models, we analyzes the enterprise and government＇s power to improve real estate green marketing in our country.
出处
《建筑经济》
北大核心
2007年第5期78-81,共4页
Construction Economy
关键词
房地产
绿色营销
推动力量
real estate
green marketing
improvement power
