报纸定价机制和定价策略的思考被引量：1

Consideration on the Price Mechanism and Price Strategy of Newspapers

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摘要报纸作为一种特殊的商品,在市场竞争环境下,既有符合一般商品的定价规律,也有其自身的特点。在市场竞争日益激烈的报业市场中,报纸涨价成为报业集团增加收入的一个有效途径,不同类型报纸有不同的价格特性,需要认真分析报纸涨价的可行性因素,依定价分析的实施步骤对其进行合理定价。 As a special goods, the newspaper not only consists the normal price rule, but also has its own characters. In the severe market competition of the newspaper market, increasing the newspaper＇s price become an effective method of rising income in the newspaper group. Different kinds of newspapers have different price character. We should analyze the actable factors and price newspaper reasonably according to the procedure.

作者毛巍

机构地区杭州日报报业集团经管办

出处《经济与管理》 2007年第5期85-89,共5页 Economy and Management

关键词报纸定价机制定价策略定价目标 newspaper＇s price mechanism price strategy price object

分类号 F768.6 [经济管理—产业经济]

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参考文献4

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