摘要
主要运用符号学原理来研究产品设计,把各种设计元素看作符号,研究产品符号的价值构成,产品设计的传达过程和编码规则,帮助设计者树立正确的设计价值观,从而更好地处理产品设计中各种设计元素的关系,指导设计活动的顺利进行。
The product design was researched by using the semiotics theory. The value composition ot product symbol, the communication process, and the coding rule of product design was studied by taking various kinds of designing element as the symbols. The purpose was to help designers to establish correct values of design so as to handle the relationship of various design elements better, and to direct the designing activity going smoothly.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第5期115-117,共3页
Packaging Engineering
关键词
符号学
产品
产品设计
编码规则
semiotics
product, product design
coding rule
