面向感性消费的产品造型设计模型拓展的研究

Research on Developing of Product Form Design Model toward Perceptual Expense

主要论述感性消费作为影响产品造型设计的一个重要元素,正以其独有的魅力改变着消费者的消费行为,倡导设计师在客观洞察消费者心理的前提下进行设计,从而使设计更加具有亲和性,更进一步满足消费的高层次精神需求。

The perceptual expense was discussed as an important element that influences product de- sign. It was founded that it changed the behavior of consumer, It was than suggested that designers should design after analyzing the consumer＇s psychology objectively, so as to make design more closely to the nature and satisfy with the high level spirit demand of consumers.