图形创意组合在广告设计中的视觉魅力

Visual Glamour of Graphic Creation Combination in Advertisement Design

归纳和阐述了图形在广告中运用的表现组合——异变图形组合;替换图形组合;同构图形组合。结合具体实例,论述了通过图形创意不仅传递信息,更多的在创意上有深刻寓意和文化内涵,有独特的表现手法,极富形式美感和审美趣味的表达,使消费者关注广告。

The graph combinations used in advertisement were generalized and elaborated, including variant graph combination, substituting graph combination, and isomorphic graph combination. In combina- tion of concrete examples, it was put forward that graph creation has deep implication and cultural connotation not only in transmitting information, but also in creating new ideas. It has its unique form of expression, extremely rich in formal aesthetic feeling and appreciation of the beauty so as to enable the customers to pay close attention to advertisements.