包装设计的亲和力表现

Discussion on Packaging Designs Affinity Expression

通过对设计中的消费心理进行分析,论述了使包装设计产生亲和力的具体表现方面,从而得出只有美观适度、方便安全、新颖独特、可信度高、品位突出、注重情趣的包装设计,可使商品更具亲和力,在市场竞争中脱颖而出,稳操胜券。

The packaging design producing affinity expression was discussed through analysis of consumer psychology. It was concluded that only beautiful ,convenient , safe , novel , reliable and high - quality packaging design can make commodity more affinity and success in marketing competition.