在电子商务网站中使用Web挖掘技术的研究

Research on Web Mining Techniques in Electronic Commerce WebSite

互联网的飞速发展为企业的发展带来了契机。Web挖掘在电子商务网站中的地位已经越来越重要。本文主要对Web挖掘最新技术进行了全面分析，阐述了在电子商务网站中使用Web挖掘技术的一些具体应用。

The rapid development of the Internet has brought an opportunity for the development of enterprises. Web Mining in the status of e-commerce websites have become more and more important. This paper mainly do more comprehensive analysis on the latest Web mining technologies, described the use of electronic commerce websites in a number of specific Web Mining application.