摘要
作者提出,企业应通过狠抓产品质量、功能、性价比、承诺履行和服务五个方面,来做到使用户满意。为此,要求企业抓好市场调研、设计、生产、服务的组织以及公关宣传这五个环节。
Product quality, performance, rate of performance - price, fulfillment of promise and service is five keys to achieving the objective of 'Customer Satisfaction' . So, the business should pay their attention to the five sections during the process of business production and sales, which is market investigation, design, production, service organizing business PR and propaganda .
出处
《电子质量》
1997年第1期4-6,共3页
Electronics Quality
关键词
用户满意度
质量
性价比
市场调研
电子产品
Customer satisfaction Quality Performance Rate of performance - price Promise ServiceMarket investigation Design Production Organization Propaganda
