人性视角下的城市形象建设——以济南为例

The Building of Urban Image from a Humanistic Point of View——Taking Jinan as an Example

目前,我国的城市正进入高速发展时期,城市形象建设也成为打造城市品牌、寻求城市特色的主要手段之一。然而,受传统的城市规划理论与技术所限,以及缺乏人性关怀等的原因,我国的城市形象建设存在盲目攀高、过分追求“新、特、奇”等现象,城市的原有个性和特色逐渐消失。应从人性角度出发,注重发掘城市的景观特质,创造丰富多变、富有人情味的城市景观,以满足人们日益丰富、多元化的需求,塑造与众不同的城市形象。

Currently, our country is in a high-speed urbanization period. The building of urban image becomes a cntical measure of creating charectenstic urban feature. However, due to the restriction of traditional urban planning theory and techniques as well as lack of humanistic consideration, the building of urban image in our country headed toward aimless pursuit of impractical or exotic qualities that don＇t really fit themselves, which, as a result, rendered disappearance of these cities＇ traditional features. We should explore the landscape charactedstics of cities from humanistic viewpoint and create vadous humanistic citvscaDes to satisfv people＇s need for pluralism in terms of urban features.