摘要
文章介绍了区域化网上卖场的概念、内容和特点,分析了实施区域化网上卖场模式的必要性和优势,并着重针对性地从4Ps'(产品、价格、渠道、促销)角度出发分析应当如何并行之有效地实施该模式,实现区域化网上卖场的成功。
The paper analyses the necessity and feasibility of the web market from the angle of economy. Compared with the typical Btoe model ,its market position, marketing concept are more deepening. Then the paper analyses the influence of the web market on the current market. With the help of the balance theory,and analyses the 4P＇s strategy （Product Strategy,Price Strategy,Place Strategy,Promotion Strategy）of the e-market.
出处
《河南机电高等专科学校学报》
CAS
2007年第2期39-41,共3页
Journal of Henan Mechanical and Electrical Engineering College
