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移动通信服务市场的客户满意的集成模型 被引量:5

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摘要 顾客满意度对于电信行业来说至关重要。前人已经对顾客满意度的前因进行了一些研究。通过整合营销和信息系统方面的文献,本文总结出构建顾客满意度模型基础的4个因素。我们的分析识别了移动通信市场中显著影响顾客满意度的前因。
作者 李杰 伍青生
机构地区 上海交通大学
出处 《技术经济与管理研究》 2007年第3期25-28,共4页 Journal of Technical Economics & Management
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参考文献11

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