房地产全过程品牌CRM实施

The carrying out of CRM in the whole process of realty

指出房地产全过程品牌客户关系管理的实施是以客户为中心,并对品牌理念渗透到房地产企业、客户关系管理和房地产项目等战略要点的过程进行了分析,提出了全过程品牌经营、全过程关系管理创新及品牌维护等有效方法,以达到扩大品牌影响力的效果,增强企业核心竞争力的目的。

It takes the consumer as a center for the real estate entire process brand marketing implementation.It always seeps the brand idea to strategic points in,for example the enterprise,consumer relationship management and project.Through using the brand management,the management innovation,the brand maintenance and such as these effective actions in all process,real estate brand marketing can achieve the expanded brand influence,the enhancement enterprise core competitive power goal.