编辑学:中国特色的传播学

Editorial Study:A Study of Communication With Chinese Characteristics

编辑学创立于上世纪中叶,是根植于中国传统文化土壤,具有深厚东方文化底蕴和中国特色的传播学。作为出版业内在生命的编辑文化创新对出版产业的发展具有推动力的功能。这是社会文化发展过程中直接推动媒介传播的原动力、内动力、基本动力。编辑与出版本是传播媒体的内容和形式两个方面。在现代社会产业化特别是传统出版业产业化的过程中,在多媒体互动发展的今天,编辑学的学科建设和理论创新对一切新老传播媒体的发展都具有不可或缺与不可代替的作用。编辑学是一种普遍通用于各种文化传媒的基础学科。

The editorial study which was established in the 1950s, is rooted in China＇s traditional culture and carries east cultural color and Chinese characteristics. It can improve the editorial cultural innovation and the development of media. Editing and publishing are the forms and the contents of media. So,nowadays, the diseiphne construction and theoretical innovation of editorial studies play a crucially and indispensably important role in the development of traditional and modern media. Therefore, it is a common fundamental discipline which can be applied to different cultural media.