摘要
公关活动的形式有很多,研讨会是其中的一种活动形式,黎氏阁能够把研讨会这一件小事变成一个大事,变成为商户着想、为社会负责的具体举措,并且借新闻媒体进行传播,不仅起到了招商的作用,而且扩大了企业知名度和美誉度。本文主要通过对黎氏阁研讨会的案例进行分析,使更多的企业能够灵活地利用它来提升企业形象。
Being one of the public relation activities, forum of lishige has now become major affairs and in the meantime lishige has become a company that has social responsibility and better service by holding such forum. The paper aims at promoting enterprises, image by analyzing the case.
出处
《山西财政税务专科学校学报》
2007年第2期36-38,共3页
Journal of Shanxi Finance & Taxation College
关键词
研讨会
公关效应
forum
public relation effet
