传媒产品的社会责任研究述评

Reflections on the Social Responsibilities of Media Products

传媒产品的社会责任并不是传媒业在生产经营过程中出现的新问题,而是传媒产品从开始生产就伴随而生的内在本质问题。随着传媒商业化运作的不断深入,传媒低俗化倾向、虚假广告、有偿新闻日益严重,而国家的有关制度又供应不足,导致人们对传媒社会责任问题的关切不断提高。揭示国内外学者关于传媒产品社会责任的内涵、重要意义和实现方式等问题的研究成果,对深化传媒产品社会责任的认识,促进传媒产业的发展,具有重要意义。

The issue of the social responsibilities of media products is an inherited problem existing throughout the whole producing process of media products. With the deepening of the commercial-oriented operations of the media, the media are becoming vulgar. False advertisements and paid news reporting are the two major serious problems, and while at the same time, the regulations governing the media are not comprehensive. The present paper introduces the research on the connotation, the significance and the realizing mode of media products done by scholars home and abroad. The author holds that such researches will exert great influence on people＇s understanding of the social responsibilities of media products and the development of the media industry.