受众心理与中国原创动漫的发展对策

The Psychology of Receptors and the Approaches to the Development of Creative Cartoons in China

只有了解受众对我国原创动漫的内在需求与观赏动机,才可掌握动漫受众的有效接受,从而决定我国原创动漫业的发展方向。因此,分析动漫受众心理需求,提出中国原创动漫的发展对策,制作出符合受众内在需求的动漫作品,对我国原创动漫的发展具有重要意义。

Only by understanding the demand and appreciation motive of receptors, can we make cartoons he appreciated effectively and further decide the development direction of the cartoon industry. Therefore, it is quite important to analyze the psychological demand of the receptors, put forward the policies of the cartoon industry of China and work out cartoon works satisfying the demand of the receptors.