中小企业电子商务应用研究

Small and medium-sized enterprise electronic commerce application research

电子商务是伴随着网络信息技术的发展而发展的。网络信息技术的发展、特别是通讯技术的发展,促使互联网络成为一个更强、更新的媒体,在这一媒体上发展起来的电子商务新兴学科与行业应用也逐渐被学者和企业所认知,企业如何将电子商务经营模式整合于自身的经营模式,对于中小企业来讲,电子商务能给它们带来哪些机遇和挑战,中小企业如何开展电子商务呢?这是笔者从电子商务实践中探讨研究的问题之一。

Electronic commerce is following with the network information technology development. The development of network information technology, specially the communication technology development, puts the intemet become more and more strongly, the renewal media. Electronic commerce discipline and profession application develop with this media. How does the small and medium-sized enterprise develop the electronic commerce, which will be discussed in this paper.