大学品牌管理模式探析

RESEARCH ON THE MODE OF UNIVERSITY BRAND MANAGEMENT

文章在分析大学品牌管理的七个基本要素(质量、文化、人才、学术、服务、规范、竞争力)的基础上,构建了大学品牌管理的基本模式,即由三个模块构成:品牌质量管理、品牌系统管理、品牌规范管理;分析了大学品牌管理基本模式的优势。由此结论:大学品牌管理始于质量,而又超越于质量,大学品牌管理须有一套科学的品牌管理模式。

This text sets up the basic mode of university brand management on the base of analyzing seven essential elements of the university brand management： quantity, culture, talented person, academic, service, norm and competition ability. It composes three molds： brand quantity management, brand system management andbrand norm management and analyzes the advantages of basic mode of university brand management; the conclusion is that the university brand management begins from the quantity, but beyond the quantity, the university brand management must have a set of scientific management mode.