摘要
仿拟是一种常见的修辞格。广告作者在现代英语广告及标题中经常使用仿拟辞格以使广告形象、生动,吸引消费者。仿拟的运用形式主要有三种:仿拟词语;仿拟谚语、成语、名言佳句;仿拟篇章。仿拟在广告及标题的运用中具有明显易辨性、临时性和生动性的特点。
Parody is a eorranon rhetoric. It is often used in modem English advertisements and headings to make them lively and attractive. There are three forms to use parody: imitate words and expressions, imitate proverbs, idioms, logins and sections and chapters, Parody has the following characteristics such as eye- catching, flexible, vivid and short- lived.
出处
《新疆职业大学学报》
2007年第1期71-73,共3页
Journal of Xinjiang Vocational University
关键词
仿拟
易辨性
临时性
生动性
Parody
Distinguishable
Flexibility
Vitality