摘要
嘉洁环卫科技有限责任公司为一个虚拟企业。论文首先介绍了该公司项目背景,然后在市场机会分析的基础上阐述了公司的发展战略和市场营销策略。
The essay is the modified edition of the work which won the silver medal in the 2nd Hunan ＂Challenge Cup＂ of the Entrepreneurial Plan Competition for College Students. It firstly introduces the background of the project and then makes the developing strategy and marketing strategy of the company on the basis of market opportunity analysis.
出处
《湖南工程学院学报（社会科学版）》
2007年第2期22-25,共4页
Journal of Hunan Institute of Engineering(Social Science Edition)
关键词
创业计划
市场机会
营销策略
entrepreneurial plan
market opportunity
marketing strategy
