以晋商常家为个案探讨“儒商”商业伦理特质

Research on the Ethical Features of "Confucianist Merchant" Based on the Case-analysis on the Chang Clan,a Famous Merchant Family

儒商是“崇尚儒家学说并以儒家思想指导经商实践且有所建树的商人”。与其他商人相比,儒商具有自身的商业伦理特质,明清时期的山西榆次车辋常氏家族就是儒商的典范。常家在商业经营活动中,将儒商大义与商家的逐利有机结合,实现了儒家思想与商业策略的融合,诚为一代儒商。

The Confuscianist merchants were those who believed in Confucianism, took it as the guidance of commercial activities, and made achievement. Compared with other merchants, Confuscianist merchants had their unique ethical feature in commercial activities, which could be inferred from the model, the Chang clan from Chewang, Yuci, Shanxi Province prospering from the Ming Dynasty to the Qing Dynasty. When conducting their commercial activities, the Changs combined organically the Confucianism with merchants＇ pursuing profit and realized the merger of Confucianism and commercial strategies. They deserved the title of ＂Confucianist Merchant＂.