体育组织与传媒公共关系危机管理

Crisis Management of Public Relationship between Sport Organizations and Media

随着全球经济的快速发展,体育组织和媒体间的共生存关系越来越密切。然而在激的烈的市场竞争中,体育组织与媒体的关系难免会遇到风险和危机。运用文献资料法和逻辑分析法,对体育组织与传媒公共关系危机的管理方法等进行分析研究,并提出相应的建议。

Along with the fast development of global economy, the coexistence relationship of sport organizations and media is more and more close-knit. However, there still exists risk and crisis when they face fierce competition in the market. With the methods of literature study and logical analysis, this article studied the management of public relationship crisis between sport organizations and media, and further more, put forward relevant suggestions.