CBA与NBA联赛体育服务质量的比较分析

Comparison and Analysis on the Sports Server Quality of CBA and NBA

通过文献资料、数理统计、比较分析等研究方法,对CBA和NBA联赛中体育服务质量进行了比较分析与探讨,研究结果显示:与NBA联赛相比,目前CBA联赛在环境设施、场地器材等硬件服务方面存在着一些不足;同时,在工作人员、活动内容等软服务方面CBA也有待于进一步的提高。并在此研究基础上,为提高我国CBA联赛服务质量,更好地打造CBA品牌,提出了相应的建议,以供理论参考。

By means of literature reviews, nmthematical statistics and comparison, this paper compares and analyzes the CBA and NBA sports server quality. The result shows：NBA is better than CBA on the aspects of condition and equipment and so on;On the other hand, CBA should enhance itself on the workers and actives. On the base of the research, the paper puts forward some advices for the CBA server quality.