摘要
通过对中国大学生排球联赛(CUVA)这个新产品的市场营销开展研究,对CUVA的市场进程提出建议:要建立专门的管理机构和市场开发部门;培养大学后备人才市场体系;建立市场秩序和市场规划;提高竞技水平,培养大学生体育明星;开办真正市场化意义的高校排球俱乐部;重视高校排球信息市场的开发和利用;注意比赛与校园文化的融合等。
By studying the new product CUVA market, this paper puts forward some suggestions： CUVA must establish the management and the market develop organization; plant the university talent support market system; establish the market order and program; enhance athletics level, plant the university sport star; pay more attention to development and make use of volleyball information market of university;set university volleyball club in real market; pay attention to the link in game and campus culture.
出处
《浙江体育科学》
2007年第3期14-17,共4页
Zhejiang Sport Science
