我国内源品牌型电子信息企业的升级路径研究

Study on the Escalation of Inner Source Brand Type Electronic Information Enterprise in our Country

本文对比分析了OEM型和内源品牌型电子信息企业的特点,并结合安例提出内源品牌型电子信息的升级路径,即:在全球价值链中,我国内源品牌型电子信息企业应在价值链分工中寻找产业转移和分包机会,通过创新性技术供给和自主创新品牌战略、价值链重构、跨国并购,以实现产业升级与发展。

In the Global value chain, our inner source brand type electronic information enterprise should seek estate transfer and sub-contract chance , through brand strategy , reconstructed value chain, We can realize industrial upgrading and development.