广告效果的心理分析

Psychological Analysis of Advertising Effect

广告在市场经济中无处不在,时刻影响着消费者的购买行为.如何顺应消费者的心理特点,满足消费者的需求,准确传播商品信息,分析影响广告传播效果的诸因素,加强广告的传播效果,已经成为企业、广告商及受众非常关注的问题。

In market economy, advertisements affect the purchase action of customers in every place and every time. It has become the focus of the enterprises, advertising agents and target consumers how to fit into the psychological features of customers, The thesis analyzes the factors affecting the transmitting effect of advertisements and puts emphasis on the relationship of the transmitting effect of advertisements, meet the need of customers, transmit the information of goods accurately and enforce the transmitting effect of advertisements.