摘要
广告信息的拥塞使我们把目光投向了无意识的广告形式,广告中的无意识现象及近期内隐记忆的研究成果给我们足够的信心去探讨这一广告形式,而要使内隐经验产生作用关键在于启动,为此我们提出了启动式广告这一概念,并在如何启动上作了一些阐述。
We turn our view to the subconscious advertisement because the information is too congested, the research of unconsciousness and implicit memory spur us to discuss the subconscious advertising. Priming is a key to the implicit experience, thus we bring forward the concept of priming advertisement, and explain how to start up the implicit experience in advertisement.
出处
《福建师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2007年第3期169-172,共4页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
关键词
无意识广告
内隐记忆
启动式
广告创意
subconscious advertising, implicit memory, priming, advertising originality
