包装袋的视觉设计策略分析

Visual Design Strategy Analysis of Packaging Bags

包装袋又称购物袋或手提袋，它是商品包装的一个重要组成部分。当商品获售，原包装的促销作用完成，包装袋的作用此时得以充分体现，它将与原包装以及商品构成新的整体关系，继续服务于消费者。在进一步执行包装的保护功能之时，由于方便消费者随身提携，它的便利功能起着极其重要的作用。而在与消费者如影随形的过程中，其审美性和传播性将因尚好的视觉设计不断体现。包装袋的出现使消费者更加充分地享受着购物的乐趣。

As the package＇s presentation is throughout the whole process of usage, its visual identity is of great importance. There are various types of packaging bags which have different usages, so its visual design will be different from general packaging. This paper here discusses the effective visual design methods of packaging bags.