散客旅游市场的兴起及营销策略

The rise of individual tourist market and its marketing strategies

进入21世纪,我国散客旅游成为旅游市场的主角,标志旅游业进入更高层次。旅游经营部门应对散客旅游市场进行充分的市场调研,制定与之相适应的产品策略、价格策略、促销策略和渠道策略。

With the advent of the 21st century,tourism for individual tourist market in China has become the leading force,which indicates that tourism has developed into a higher level. Tourism management departments should make a thorough market survey for individual tourist market,and formulate corresponding product policies, price policies, promotion policies and channel strategies.