经济全球化背景下当代中国消费伦理观念的变革及其研究

Economic Globalization and Transformation of Consumers' Ethical Concepts in Contemporary China

经济全球化对当代中国的消费伦理产生了深刻影响,中国消费伦理观念发生了重大变革,主要表现在:普遍接受享受生活的伦理观念;开始接受消费信贷的伦理观念;健康、环保的绿色消费伦理观念逐步提升。在经济全球化的背景下,必须着重研究当代中国消费伦理的重大理论和实践问题,如当代中国消费的伦理规范体系问题、消费伦理与节约型社会的建设问题、消费主义的批判问题、奢侈的伦理分析问题、消费的自由与社会责任问题、广告在消费活动中的社会责任问题、大众文化消费与青少年道德教育问题等。

Economic globalization has exerted a profound influence upon consumption ethics in contemporary China. As a result, consumem＇ ethical concepts in China has undergone a great transformation, which can be found in the following facts ： the ethical idea of enjoying life has been universally accepted, the ethical concept of credit consumption has been popularized, and that of green consumption with attention to good health and environmental protection has been promoted. Against the background of economic globahzation, it is necessary to highlight research on major theoretical and practical problems of consumption ethics in contemporary China, such as those of consumers＇ ethical norm system in contemporary China, of consumers＇ ethics and the building of a conservation - conscious society, of the criticism of consumerism, of ethical analysis of extravagant consumption, of the freedom of and social responsibility for consumption, of the social responsibility of advertising in consuming activities, as well as of mass cultural consumption and moral education of young people.