连锁经营模式的构造及运行

Chain Business Composition and Operation

连锁经营模式(直营连锁、特许连锁、自由连锁、合作连锁)的构造过程实质是总部与加盟商的博弈过程。运用博弈论,分析各方利益与权利的大小、利益的分配、协作态度都是总部与加盟商博弈的结果,并通过周转轮系原理,得出各连锁模式以品牌为载体,利益为系杆,总部为支点,形成周转轮系,直营模式直接在总部的控制下同轴运转;在空间上,总部有可能分地区建立多个子部,在总部授权下将这一轮系又以同样方式演化为多个相似的子轮系复合成超系统运行。

In essence the process of chain business operation （ regular chain, franchised chain, voluntary chain, cooperation chain ） is a game among all contractors involving their benefit and right, benefit assignment, and cooperation manner etc. Based on the epicyclic train principle, chain businesses operate with the brand as carrier, the benefit as tie bar, the headquarters as the pivot. Regular Chain directly operates around coaxial revolution under headquarter control. Spatialy a headquarter may be comprised of many sub - headquarters, which evolve under the headquarter authorization this gear train the same way as many similar sub - gear trains duplicate synthesis ultra system.