中国大型零售企业成长路径分析

Analysis on the Growth of Chinese Large-scale Retail Enterprises

随着入世过渡保护期的结束,外资零售企业正大举进军我国零售市场,形成内外资零售企业在中国相互竞争的格局,中国零售企业唯有快速成长,才能在竞争中掌握主动权。本文以中国零售百强为样本,分析了中国大型零售企业成长的特点、影响成长的因素,提出持续快速成长的根本路径是培育核心竞争力,主要路径是实施科学的企业战略定位、实行连锁经营、实现规模经济、建立高效物流配送系统及确立品牌资本。

As the term of transient protection on China＇s accession to WTO comes to the end, many foreign retail enterprises have entered our retail markets, forming fierce competition between local and foreign retail businesses. Only by growing quickly can Chinese retail enterprises seize the initiative. This article takes the top 100 Chinese retail enterprises for samples, analyzing characteristics of development of Chinese large - scale retail enterprises and factors that have an impact on their growth, proposing that the ultimate way of keeping fast growth is to foster core competence, especially, to carry out strategic positioning, chain operations, economies of scale, and to establish efficient distribution system and brand capital.