商务邮件中的语用规约现象

在对会话策略的研究中甘柏兹曾提出了“语境规约”理论,利用“语境化线索”的假设清楚的解释了会话交际的实现过程。笔者认为在语篇沟通中同样也应该存在这种规约,才能保证语篇交际的正常进行,尤其在跨文化的语篇交流中。以语用规约理论为指导,分析一对中国商人和芬兰商人之间的连续四十封商务往来邮件,结合语用预设的动态性,找出在真实的商务环境中,正常的交流是如何实现的。

John J. Gumperz clearly explained the realization of discourse in Discourse Strategies by following the contextualization cues, which was the premise of the conventions theory. The author believes that there should also be conventions in the text communication to keep it going smoothly, especially in the cross-cultural communication. The paper will analyze the 40 successive emails between a Chinese businessman and a Finnish business woman under the guidance of the conventions theory and the schemata model for intercultural communication, trying to find some conventions in the text communication.