摘要
Advertisement is not only an effective method of promotion, but an elegant act of planning. Successful English advertisements depend on good command and creative application of English words and sentences and smart use of various rhetorical devices. Based on some examples, this paper discusses the linguistic characteristics of English business advertisements targeted on female customers.
广告既是一种有效的促销手段，更是一种高品位的策划行为。广告的成功有赖于封英语词、句的创造性运用和各种修辞手法的巧妙运用。但由于广告的商品类别不同，诉求封象有别，其语言特点也有所不同。本文结合大量实例，封以女性为对象的商业广告英语的语言特点进行了探讨。
