摘要
The author holds a belief that women are treated oppressively and differently from men and that they are subject to personal and institutional discrimination. It is needless to say that this belief is expressed in many ways, and the most obvious reflection is in language, i.e. sexism in language. This paper mainly discusses sexism from the respect of advertising language.
长期以来，女性就被视为受压迫、受歧视的对象，在社会中一直处于较低的地位。虽然女性为争取平等进行了长期的斗争，但根深蒂固的性别歧视不会轻易消失，它仍然渗透于意识形态的各个领域。本文旨在分析广告中的性别歧视倾向及其表现，希望借此引起更多的社会关注，从而改变社会对女性的歧视和偏见。
