摘要
运用产业组织理论对我国体育用品产业市场的结构进行了研究。探讨了我国体育用品产业市场集中度、产品差别化、市场的进出壁垒这3个对我国体育用品产业市场结构形成起影响作用的主要因素;通过数据分析了产业市场的集中度、体育用品差别化、产业市场的进出壁垒,并结合数据对其成因进行深入的分析。在此基础上得出我国当前体育用品产业的市场结构类型与特征。
Through using the industrial organization theory, this paper made research on our sporting goods industry market structure, discussed the main three factors of our market concentration ratio, the product difference, the market in-out barrier. Separately through the data analysis of industry market concentration ratio, the sporting goods difference, the industrial market turnover barrier, the parallel connection has gathered the data to carry on the thorough analysis on it. Based on it, market structure type of our current sporting goods is pointed out.
出处
《体育科学》
CSSCI
北大核心
2007年第5期15-22,共8页
China Sport Science
基金
国家社会科学基金项目(03CTY002)
关键词
体育产业
体育用品
市场集中度
产品差别
中国
sporting goods industry
market concentration ratio
goods difference
the market in-out barrier
