Systematic Contradiction Between Heritage Conservation and Tourism Development: Cleaning the Temple and Cemetery of Confucius and the Kong Family Mansion in Qufu

In recent years, with the rapid development of the tourist industry, world heritage sites become more and more popular among tourists from home and abroad. Therefore, heritage tourism has become a new hotspot. However, while world heri- tage sites are making obvious economic benefit from tourism, they also bring various problems and contradictions, of which the most troublesome one is the contradiction between heritage con- servation and tourism development. To discuss and analyze the root and the essence of the above contradiction and find a way to bring about harmony between them is an important program faced by our national heritage management practice and academic re- search. Based on the case of cleaning the Temple and Cemetery of Confucius and the Kong Family Mansion in Qufu, this paper ana- lyzes the reasons why our national world cultural heritage sites bring about the above contradiction in the process of tourism development and points out that the improper system and stake- holders’ benefit imbroglio are respectively the root and the es- sence of the contraction. Then, it also puts forward corresponding solutions.