讲“好故事”与“讲好”故事(下)——从电视叙事看电视节目的策划

Telling"Good Stories"and"Well-told"Stories (2nd Part)——On the Planning of TV Programs from the Perspective of TV Narration

电视策划要做"正确的"事,不要"正确地"做事,电视节目的核心竞争力是电视叙事的能力,电视叙事就是讲故事。它存在两个核心的问题,即讲"好故事"与"讲好"故事。讲"好故事"的关键是寻找核心句子,"讲好"故事的关键是发现基本语法。

TV planning is supposed to do what is ＂right＂, instead of doing things ＂in a right way＂. The core competitiveness of TV programs lies in its narrative ability. Narration is in essence telling stories. It has two important problems： telling ＂good stories＂ and ＂well-told＂ stories. The key to the former is the search for kernel sentences while that to the latter is the discovery of grammar.