民族传统体育产业化中的营销策略研究

Research on the Market Strategy of the Nation Traditional P.E.Industrialization

根据目前民族传统体育产业的现状,从体育经济学,体育产业学和体育营销学的角度,分析研究经济全球化与民族传统体育间的关系及影响,最后对其实施的依据条件和可能存在的问题进行分析。

Based on the morden state of the native staditional P-E industry, P” E economy, P-E industry, from the point of P” E marking, the paper analyses the relationship and influence between the economic globalism and the nation traditional P” E. At last,we will analysize basis of performing and possible problem existed.