乡村旅游的乡村性测评模型——以江西婺源为例

Evaluation model of countryside tourism's rural feature: A case study of Wuyuan in Jiangxi province

乡村性是乡村旅游的本质特性，对乡村性进行测评是乡村旅游可持续发展研究的基础，是指导乡村旅游开发、经营和管理的重要依据。本文采用定性与定量相结合的方法，通过理论分析选取了5个潜在因素和17个观测因子构建了乡村性测评的指标体系，运用结构方程原理，建立了乡村性CFA测评模型，并以江西婺源为例进行了实证研究。通过对婺源乡村旅游典型地区的抽样调查，获取了相关数据，建立了多元回归方程，运用SPSS软件进行回归分析，获得模型的路径系数和随机误差，并对每个回归方程进行了F检验和拟合度检验，结果显示回归方程具有较高的可靠性。对模型中的路径系数进行了t检验，t值在2．319～86．895之间，其显著性概率P小于0．01或0．05，模型中的因果关系显著，与研究的假设条件相符合，模型可以接受。

Rural feature is the fundamental characteristic of countryside tourism. To carry out evaluation of rural feature can help to lay the foundation for the research of a sustainable development of rural tourism. It is also important for the development, operation and management of countryside tourism. Based on the analysis on the content of countryside and rural tourism, five major factors, namely, geographic condition, tourism resource, community participation, localization of tourism industry and sustainable development are identified. According to structural equation, a countryside feature evaluation model is proposed in which the variables of the causal link are connected with arrow path. Its relevance is expressed using coefficients （threshold 〉0,〈0.95 ）. In this essay Wuyuan in Jiangxi Province is used as an example. SPSS statistical software was used for the multiple regression analysis of the observation matrix of the sample; path coefficients and random errors were obtained. F test and fit test were conducted for each regression equation. The result shows a high reliability. T test was conducted for the path coefficient with t values between 2. 319-86. 895 and P values being P〈0.01 or 0.05. The causal relationship in the model was obvious and in line with the assumption of the study. Thus the model can be accepted.